Activist Mommy

{June 19, 2007}   Talk conservation to me, baby – Why green is sexy

The number one rule of marketing anything is that sex sells. Cars, clothing, even burgers make commericals featuring hard bodies and suggestive images. People pay more attention to the heavily sexual images being broadcasted than the actualy message they are trying to sell.  

Imogen Bailey PETAIt is something PETA has taken advantage of themselves to help sell their message. Celebrities like Pamela Anderson, Alyssa Milano, Joss Stone, Bonnie-Jill Laflin, and Imogen Bailey are just a few of the beautiful women that have posed for PETA’s campains. As more Celebrities shun meat, get kudos from PETA we see more and more of the ads that that seem to sell PETA by flashing some skin and giving a wink and a nudge to the viewers. Sure “Nobody Likes an Eight-Second Ride“, but can sex and animal rights really be combined?

Tim Mcilrath Peta2On the other side male rock stars seem to be talking the PETA pledge without needing to take off their clothes. Mars Volta, the Flaming Lips, The Darkness, Black Eyed Peas, The Used, and others are using their names to generate support for PETA. Their more rockin’ site, PETA2, even gives the chance to win Warped Tour tickets this summer. For some (like myself) the men of the Warped Tour are sexy in so many ways.

But what about PETA is so damn sexy? Or are they just playing off the sex appeal of the celebrities bring to the cause? In my opinion, which really doesn’t mean much, PETA gets to play the sex appeal card because A) smart is sexy, and B) more intelligent people are going vegetarian. Sally at Living Without Meat posted something a while ago that stuck with me. I Think Therefore I Am Vegetarian. Where she shared studies showing a correlation of children with higher IQs are more likely to become vegetarians as adults. See that, smart=vegetarian. And smart=sexy. So perhaps sexy=vegetarian. Maybe more conservation organizations should be following PETA’s lead and finding some hard bodies to tell us why saving the planet is a good thing. Or maybe I just want to see good looking eco-celebrities like Brad Pitt on my TV telling me why I need to use solar pannels in his boxer shorts. That could be a very good thing.

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Sally says:

Great post, and great site!! I may have just been inspired to write a post continuing this topic. I look forward to reading more!

activistmommy says:

Thanks Sally. 🙂 I would love to read more from you on vegetarianism and intelligence.

[…] What do you think, does vegetarian = sexy? […]

[…] Mommy {July 24, 2007}   Show some compost love. Remember when I told you green was sexy? Well TreeHugger agrees. Check out this sexy vase that holds food scraps for composting. Composting […]

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